Nike unveils a new tonal iteration of the iconic Dunk Low SE 85 sneaker model for the season to continue celebrating its birth year, 1985. The shoe made its original debut a few decades ago and has since become a staple in skate and sneaker culture.
The latest iteration retains the overall silhouette and features a muted tonal base foundation done up in sail and cream colors using a soft suede material. The low-stop shape has double leather that panels on top in red and cream including the Swoosh branding on the lateral side of the sneaker. Motifs of '85' can be seen on the tongue done in a retro text visual as a nod to the silhouette.
Minimal Anniversary-Honoring Sneakers
Nike Adds an Understated Tonal Dunk Low SE 85 Sneaker
Trend Themes
1. Tonal Sneaker Iterations - New tonal iterations of classic sneakers are proving successful by maintaining the original silhouette and updated material choices.
2. Anniversary-inspired Sneaker Designs - Sneaker brands are finding success in releasing limited edition anniversary-inspired designs that cater to nostalgic consumers.
3. Minimalist Sneaker Aesthetics - Minimalist sneaker designs with muted tonal colorways are becoming increasingly popular among consumers seeking refined, elegant footwear.
Industry Implications
1. Furniture Design - The muted tonal colorway trend found in minimalist sneakers could be translated into furniture design, allowing consumers to refine their living spaces with understated elegance.
2. Fashion Accessories - Minimalist sneaker design cues could be incorporated into other fashion accessories such as wristwatches, allowing consumers to effortlessly complement their footwear choices.
3. Sportswear and Lifestyle Brands - Sportswear and lifestyle brands can tap into the nostalgia factor of classic designs and release anniversary-inspired collections, leveraging consumer desire for retro styles.