Luxury goods brand Dunhill has launched a limited edition men's jewelry collection titled 'Transmission.' The high-end collection takes inspiration from the brand's automotive heritage, drawing its designs from the look of a car gearbox.
The collection includes a bracelet, ring, and necklace, with each piece being made and hand-finished in France. In order to achieve the gear-like look consistent across all three pieces, Dunhill digitally milled this ridge pattern into 18k white or yellow gold. At the heart of this project was the idea of creating a tactile connection between customers and the brand's motor history.
"I wanted to create something beautiful from something unexpected, that embraces our legacy in fine jewelry and craftsmanship," said Creative Director Mark Wenson, who turned to car parts and their intricate details for inspiration.
Gearbox-Inspired Mens Jewelry
Dunhill Drops Exclusive Bracelets for It's 'Transmission' Collection
Trend Themes
1. Automotive-inspired Jewelry - Brands can take inspiration from other industries and use it in unique ways to create new product lines in the luxury goods market.
2. Digital Milling in Jewelry Making - Using digital milling technology can help create intricate and consistent designs, opening up new possibilities for the high-end jewelry industry.
3. Tactile Brand Connections - Creating a physical connection between products and a brand's history can enhance brand loyalty and customer engagement.
Industry Implications
1. Luxury Goods - Luxury goods brands can leverage their heritage and use inspiration from other industries to create unique and exclusive product lines.
2. Jewelry - The jewelry industry can incorporate digital milling technology for precise and intricate designs, creating innovative products for high-end markets.
3. Automotive - The automotive industry can explore collaborations with luxury goods brands, creating new product lines and tapping into new markets.