Considering the nature of some of the accidents the Dumb Ways to Die characters go through time and time again, they could probably use a hug. But the cartoon characters from the viral 2012 video promoting public safety around trains have only existed in 2D — now, a line of Dumb Ways to Die plush toys has been introduced, making it much easier to give the character some much needed TLC.
The plushies range from pocket-size charms to large 30" plush toys and it includes Dumb Ways to Die characters like the green one who gets bitten in the eye by a snake, the blue one with its hair set ablaze and the yellow one, chomped in half after provoking a bear with a stick.
Even though the original Dumb Ways to Die video is now several years old, the campaign kept up the speed in 2013 with a playable app and a train ad for Christmas.
Adorably Morbid Cartoon Plushies
The Dumb Ways to Die Characters Come to Life as Plush Toys
Trend Themes
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Industry Implications
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