Beastcoast has partnered with Dulcedo Management to aid the former in securing new professional and business opportunities in the international market. Dulcedo Management is a well-known talent management firm. Dulcedo began in 2008 as a high fashion modeling firm and has now expanded to become a leading company in influencer management, modeling, sports, and gaming representation.
This new collaboration will focus on commercial growth and international alliances, comparable to other famous partnerships between agencies and esports businesses, such as SPORTFIVE and Fnatic. Dulcedo Gaming and Entertainment, the agency's gaming and entertainment division, was formed in 2020 and works with nine esports organizations, roughly 30 content creators, and athletes.
The fact Dulcedo has extensive experience in the influencer industry may indicate that this partnership will result in more influencer-based opportunities for the organization.
Esports Influencer Partnerships
Beastcoast Joins the Dulcedo Management Lineup with a New Deal
Trend Themes
1. Esports and Influencer Partnerships - Collaborations between esports businesses and influencer management firms are becoming more common, indicating potential for disruptive innovation in the way these industries work together.
2. Expansion of Gaming and Entertainment Divisions - The formation of gaming and entertainment divisions within talent management agencies, such as Dulcedo Management, suggests potential for disruptive innovation in how these agencies approach representing esports organizations and content creators.
3. International Alliances in Esports - The focus on international growth in collaborations like Beastcoast and Dulcedo Management signals potential for disruptive innovation in how esports businesses expand their reach and operate globally.
Industry Implications
1. Talent Management - The expansion of talent management firms to include gaming and esports representation highlights the potential for disruptive innovation in the way these companies approach representing talent in a rapidly-growing industry.
2. Esports - Collaborations between talent management agencies and esports organizations suggest potential for disruptive innovation in how the esports industry approaches business development and partnerships.
3. Influencer Marketing - The potential for more influencer-based opportunities resulting from collaborations between esports organizations and influencer management firms suggests disruptive innovation in how these industries approach influencer marketing campaigns and partnerships.