Luxury motor company Jaguar announced that it will restart production of the iconic D-type race car for the first time in 60 years. The British brand will hand-build 25 limited-edition models that will be debuted at the Salon Retromobile convention in Paris this week.
Jaguar originally intended to create 100 of the original cars, but only completed 75. By creating 25 more this year, it will finally reach its goal. Known as one of the most stunning and iconic competition cars of all time, the D-type race car won an outstanding record in the world's most challenging motor races.
The new models will be engineered at the Jaguar Land Rover facility in England. The new D-type race car models will be made to the exact specifications of the original cars that were made years ago.
Limited-Edition Iconic Cars
Jaguar Will Rebuild Its D-type Race Car After Sixty Years
Trend Themes
1. Heritage Reboots - With the resurgence in popularity for vintage and classic cars, heritage automakers like Jaguar have an opportunity to reissue iconic models with modern technology and features.
2. Handcrafted Luxury - Automakers can tap into the growing demand for luxury items that are made using traditional, artisanal techniques by creating limited-edition hand-built cars tailored to the preferences of individual customers.
3. Racing-inspired Design - Jaguar's D-type race car, with its sleek and aerodynamic profile, points to a trend in automotive design that draws inspiration from racing and motorsports to create visually striking and high-performing cars.
Industry Implications
1. Luxury Automotive - Luxury automakers can leverage the appeal of bespoke and limited-edition cars to create new revenue streams and drive consumer interest in their brands.
2. Heritage Brands - Heritage brands across multiple sectors can revive interest in their legacy products through limited-edition reissues that combine nostalgia with modern features and functionality.
3. Motorsports - The success and enduring legacy of Jaguar's D-type race car demonstrates the power of motorsports as a marketing tool to build brand equity and reputation in the automotive industry.