Jaguar Land Rover is now launching a large-scale Autonomous All-Terrain Driving research project that aims to take self-driving cars off the road and make them suitable for tackling any kind of environment.
Some of the systems that will be tested include one that prevents low-speed rear end collisions, notifies of approaching emergency vehicles and detects road construction and suggests detour routes. One of the most impressive features that will be tested during this autonomous driving research project includes one that will allow cars to "talk" to one another as a way to warn other drivers about upcoming obstacles and road conditions.
While there's now a large focus on getting autonomous cars road-ready, Land Rover is one of few companies that's looking to take self-driving cars off-road.
Autonomous Off-Road Vehicles
Land Rover is Conducting All-Terrain Self-Driving Research
Trend Themes
1. Autonomous Off-road Vehicles - Disruptive innovation opportunity: Developing self-driving technology that is suitable for tackling any kind of environment off-road.
2. Collision Prevention Systems - Disruptive innovation opportunity: Creating low-speed rear end collision prevention systems that can enhance safety in off-road driving situations.
3. Vehicle-to-vehicle Communication - Disruptive innovation opportunity: Implementing systems that allow self-driving cars to communicate with each other to warn about obstacles and road conditions in off-road environments.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Integrating autonomous driving technology into off-road vehicles to open up new possibilities in the automotive industry.
2. Construction - Disruptive innovation opportunity: Developing autonomous off-road vehicles for construction purposes to improve efficiency and safety in challenging environments.
3. Emergency Services - Disruptive innovation opportunity: Exploring the use of autonomous off-road vehicles for emergency response operations to enable faster and safer access to remote or hazardous areas.