Urban consumers have shifted to favor on-the-go foods to help them stay fueled as they go about their daily routine, so the Starbucks Korea Drive-Thru Cakes have been unveiled as a new treat option with this in mind.
The cakes are packaged in push-up plastic containers that are inspired by push-up pops that were a quintessential part of the 90s when it came to frozen treats. The cakes are able to be enjoyed cleanly wherever you go and will eliminate consumers from leaving a trail of crumbs as they go to ensure they arrive at their destination fresh and mess-free.
The Starbucks Korea Drive-Thru Cakes come in three flavor options including 'Lemon Yellow Cake,' 'Red Velvet' and 'Moist Chocolate.'
Push-Up Cafe Cakes
The Starbucks Korea Drive-Thru Cakes Come in Three Flavor Options
Trend Themes
1. On-the-go Cake - A trend of innovative packaging for cake products and creating convenient, mess-free options for consumers on-the-go.
2. Eco-friendly Packaging - A trend of eco-friendly packaging for on-the-go food items, such as push-up plastic containers.
3. Nostalgic Packaging - A trend of using retro packaging, such as 90s-inspired push-up plastic containers, to appeal to consumers' nostalgia.
Industry Implications
1. Food and Beverage - The food and beverage industry has opportunities to innovate new on-the-go products and experiment with innovative and eco-friendly packaging for added convenience.
2. Packaging - The packaging industry has opportunities to design new and innovative packaging formats for on-the-go food items that are convenient and eco-friendly.
3. Marketing and Advertising - The marketing and advertising industry has opportunities to use nostalgia to their advantage in developing promotional campaigns and packaging designs to better appeal to consumers' emotions and gain a competitive edge.