Booze Yourself Beautiful
VeeV Acai Spirit
Liquor that is good for you is the latest trend among A-List Celebrities and Veev Spirit is the newest addition to this list. Veev is a 60-proof white spirit that contains the antioxidant fruit, Acai from Brazil. The taste is slightly sweeter than vodka and, they claim, won't leave you hung over. The company donates $1 from each bottle sold to green initiatives such as the Rain-forest Action Network and Sambazon's Sustainable Acai Project. Next time you want to do something good for your body, forget about the heading to the gym! Hit up your local watering hole instead.
Trend Themes
1. Health-conscious Alcohol - Creating alcoholic beverages that offer health benefits while still providing a pleasurable drinking experience.
2. Sustainable Initiatives - Supporting environmental causes through the sale of products and donating a portion of sales to organizations focused on sustainability.
3. Celebrity Influence - Celebrities promoting and endorsing products that align with their personal values and health-conscious lifestyles.
Industry Implications
1. Alcoholic Beverage - Developing innovative spirits and beverages that cater to health-conscious consumers.
2. Sustainable Goods - Creating products and brands that prioritize sustainability and contribute to environmental causes.
3. Celebrity Endorsement - Leveraging celebrity influence to drive sales and promote products aligned with health and sustainability.