Marshmallow Peeps have faithfully been around to help us celebrate no matter what holidays we choose to observe. This year, the little Easter confections got a new wardrobe with a clothing line, made of chocolate, made especially for them.
It’s about time someone paid these little guys some well-deserved attention and gave them a little TLC.
Jacques Torres of Jacques Torres Chocolate dipped each little creature in rich dark chocolate and finished them off with hand-painted white chocolate bow ties and buttons.
Every sense is sure to be delighted when indulging in these cute little guys we all know and love. At $5 a pack of five, Peep joy is sure to be widespread.
Candy Tuxedos
Dress Up Easter With New Marshmallow Peep Fashion
Trend Themes
1. Marshmallow Peep Fashion - Opportunity to create a trend of clothing lines for marshmallow Peeps, expanding the market beyond confectionery.
2. Chocolate-dipped Confections - Innovation in creating chocolate-dipped versions of popular confections could disrupt the traditional candy market.
3. Hand-painted Treats - Hand-painted decorations on confections present an opportunity to elevate the visual appeal and value of sweet treats.
Industry Implications
1. Confectionery - Confectionery companies can explore new product lines and collaborations with fashion brands to tap into the trendy marshmallow Peep fashion market.
2. Candy - Candy manufacturers can experiment with chocolate-dipped versions of their products, offering a unique twist to traditional confections.
3. Food and Beverage Retail - Specialty stores and retailers can offer hand-painted confections as premium treats, attracting customers seeking unique and visually appealing food products.