DreamJob.com has created a viral campaign ad using bikini-clad Brazilian models. This advertisement features the testimonial of a worker whose occupation is not regulated, has no union, doesn’t get weekends off, and has a 14-hour work day.
Although most men would dream of being the personal masseur to Brazilian models, the worker is completely dissatisfied with his job. After the worker claims that he’ll quit this nightmare, DreamJob inserts an ingenious statement that there are "more than 140,000 job positions--one of them will make you happy."
Discontented Job Testimonials
DreamJob.Com Uses Bikini-Clad Brazilian Models to Go Viral
Trend Themes
1. Viral Marketing - Businesses can use viral marketing strategies, such as the use of attractive models, to create buzz and spread awareness of a product or service.
2. Job Satisfaction - The importance of job satisfaction is becoming increasingly important to workers, and companies should prioritize creating a positive work environment to retain employees.
3. Gig Economy - The rise of the gig economy and the lack of regulation and worker protections within it is leading to a growing discontent among workers in these types of jobs.
Industry Implications
1. Marketing - Marketing professionals can explore the use of innovative and attention-grabbing advertising tactics, such as viral campaigns, to engage and create a loyal customer base.
2. Human Resources - Human resources professionals can contribute to creating a positive work culture by implementing employee engagement programs and strategies.
3. Gig Economy Platforms - Gig economy platforms should aim to increase worker protections, such as access to benefits and regulated working hours, to increase worker satisfaction and retention.