Washington-based meal kit company Dream Dinners recently announced that it would be adding 20 new dinner options to its menu, as well as a variety of breakfast, lunch, and snack options.
The announcement coincides with the US' back-to-school season, when families may find themselves more strapped for time and therefore more likely to turn to convenient pre-prepped meal services that enable them to spend more time with one another.
The meal kits can be purchased in different sizes to fulfill fewer or greater servings, and are available for pickup and delivery in 22 different states, where the brand has expanded to 70 locations. A few of Dream Dinner's new offerings include its Surf and turf Yakisoba noodle bowl, mini beef tostada cups, and grilled Mojo steak with pineapple salsa.
Expanded Pre-Prepped Meal Menus
Dream Dinners Added 20 New Dinner Options to Its Meal Kit Service
Trend Themes
1. Expanded Pre-prepped Meal Menus - Opportunity for meal kit companies to offer a wider range of dinner, breakfast, lunch, and snack options to cater to busy families during the back-to-school season.
Industry Implications
1. Meal Kit Services - Disruptive innovation opportunity for meal kit services to expand their menu options and provide convenient solutions for time-strapped families.
2. Food Delivery Services - Opportunity for food delivery services to collaborate with meal kit companies and offer pre-prepped meal options for busy individuals and families.
3. Grocery Retail - Disruptive innovation opportunity for grocery retailers to incorporate pre-prepped meal kits into their offerings to meet the demand for convenient meal solutions.