Toyota's 'Dream Car of the Day' campaign taps into the imagination of children to bring fantastical cars into life with Vine. The social campaign is running throughout the summer over the course of 90 days and features a new six-second animation for each day.
Totoya asked kids to submit a drawing of their dream car of the future as part of an art contest. There were over 660,000 children between the ages of four and 15 that participated from 75 different countries. Each of the drawings is brought to life a little differently, sometimes with CGI, 3D printing, paper or stop-motion animation.
The contest will come to a close and winners will be announced in September once all of the cars have been shared on Vine.
Animated Car Campaigns
Toyota Animates Dream Cars Drawn by Children on Vine
Trend Themes
1. Vine Marketing - Brands can explore using Vine and other short-form video apps to create engaging content for social media campaigns, especially those targeting younger audiences.
2. Child-sourced Design - Encouraging children to submit their design ideas for products can lead to unique and innovative concepts that resonate with younger generations.
3. Animated Advertising - Incorporating animation in marketing and advertising campaigns can create memorable and attention-grabbing content that stands out from traditional advertising methods.
Industry Implications
1. Automotive - Car companies can implement creative marketing strategies, such as contests and social media campaigns, to engage with younger audiences and showcase their brand in a unique way.
2. Marketing and Advertising - Agencies and marketers can explore incorporating animation and user-generated content in their campaigns to create novel and innovative marketing that connects with younger audiences.
3. Consumer Products - Encouraging children to submit design concepts for products can lead to innovative ideas and create a deeper connection with younger consumers.