The Draper Series by Saucier Jewelry is a collection of mancessories based on the popular TV show ‘Mad Men.’ The jewelry line features the falling silhouette of advertising smooth talker Don Draper, which is seen in the opening credits of each episode.
The falling Don Draper comes in different forms for the collection, including a necklace, cufflinks, ring and even a tie bar. Just because this jewelry line is based on a TV show, doesn’t mean that it will be the same cost as a cheap novelty. The Draper Series comes in brass, silver and even gold-plated.
The Draper Series is only for the the die-hard Mad Men fans who would love to show off their dedication to Don Draper.
Ad Executive Accessories
The Draper Series by Saucier Jewelry is Suited for a Gentleman
Trend Themes
1. Tv-inspired Jewelry - The Draper Series by Saucier Jewelry taps into the trend of creating jewelry collections based on popular TV shows, offering a unique way for fans to express their devotion.
2. Character Silhouette Accessories - The falling silhouette design in The Draper Series paves the way for a trend in character-inspired accessories, providing an opportunity for designers to create similar collections based on beloved characters from various media.
3. Premium Novelty Items - Contrary to typical novelty products, The Draper Series presents a disruptive innovation opportunity by offering high-quality jewelry made from brass, silver, and gold-plated materials, making it an attractive option for fans seeking authentic and well-crafted merchandise.
Industry Implications
1. Jewelry - The Draper Series showcases the potential for the jewelry industry to create unique and themed collections inspired by popular culture, catering to the diverse interests and passions of consumers.
2. Fashion Accessories - Character-inspired jewelry like The Draper Series opens up possibilities for the fashion accessories industry to tap into the fandoms and pop culture references in their designs, creating a more engaged and connected consumer base.
3. TV Merchandise - The success of The Draper Series demonstrates the market potential for TV networks and production companies to collaborate with jewelry brands in creating licensed merchandise that appeals to dedicated fans, enhancing the overall fan experience.