Tailgating just became more chic thanks to the new partnership between Draper James, Reese Witherspoon's lifestyle and fashion brand, and Coterie, a chic party supplies brand. The collaboration embodies Witherspoon's Southern charm with Coterie's functional and fun party décor.
The new collaboration includes three limited-edition collections set to debut over the following months that will ensure your party is sophisticated and eye-catching. Some notable items from the collection include a vibrant golden hanging inflatable that says 'Game Day,' paper cups, napkins, and flags with 'Cheers Y'all' and 'Go Y'all' adorned across.
The sets include everything you need for a killer party that's delivered right to your home and you also have the option of customizing your kits to make it party-ready.
Elevated Party Supplies
Draper James and Coterie Launched a Dapper Party Decor Collection
Trend Themes
1. Chic Party Supplies - There is an opportunity to create elevated, stylish party supplies and decorations that combine fun and function.
2. Customizable Party Kits - The trend towards personalized party kits that are delivered directly to your home offers opportunities for innovative packaging and delivery solutions.
3. Celebrity Lifestyle Brands - Partnering with celebrity lifestyle brands can provide a unique opportunity to tap into a wider customer base and create exclusive, limited-edition collections.
Industry Implications
1. Party Supplies - The party supplies industry can innovate by incorporating design and functionality to create elevated and customizable products that are delivered directly to the customer.
2. Packaging and Delivery - The packaging and delivery industry can capitalize on the trend towards personalized party kits by offering innovative delivery solutions, such as eco-friendly packaging or fast and reliable shipping options.
3. Fashion and Lifestyle - Partnering with fashion and lifestyle brands can provide opportunities for creating unique, limited-edition collections that cater specifically to celebrity fans and offer something different from traditional party supplies.