The Ogilvy agency did an amazing job fulfilling the request made by the Peruvian League of the Fight Against Cancer to come up with an ad for No-Smoker Day. Although there are no dates listed, I am almost positive this is referring to the annual worldwide No-Smoking Day held in March.
15,000 cigarette butts were glued together by an artist, and to make sure the No-Smoker Day ad hit home, the cigarette butts were positioned as a formidable presence aimed at a sweet little girl.
I think the message of cigarettes being a danger to non-smokers comes through loud and clear. Even if only a few smokers are encouraged to quit after seeing the ad, that would be a good thing.
15,000 Cigarette Butts as Art
No-Smoker Day Campaign
Trend Themes
1. Anti-smoking Awareness - Creative and impactful anti-smoking campaigns using non-traditional materials and methods.
2. Environmental Art - Creating thought-provoking artwork that raises awareness of environmental issues using recycled materials.
3. Public Health - Using art and creative messaging to promote public health campaigns and initiatives.
Industry Implications
1. Advertising and Marketing - Opportunities for advertising and marketing agencies to develop impactful campaigns using unconventional materials to raise awareness.
2. Art and Design - Collaborating with public health organizations to design and create art installations that promote health and environmental awareness.
3. Non-profit and Social Services - Collaborating with artists and creatives to create thought-provoking campaigns that promote public health initiatives and environmental awareness.