Some people may actually enjoy that stiff starchy feeling of clean laundry coming fresh from the dryer, but for everyone else, this Downy Fabric Softener campaign suggests that this particular product can get your garments unbelievably soft.
A knit sweater, corduroy slacks and denim jeans are each featured in a different print, pinched quite seriously along the arm or leg of each article. A close look at the individual ads shows that the sleeves have actually been threaded through the eye of a needle.
The Grey Worldwide advertising agency in India has used this feature of these items of clothing to demonstrate just how soft and versatile these textiles can become, once the promoted product of this Downy Fabric Softener campaign has been used in the washing machine.
Pinched Pants Prints
This Downy Fabric Softener Campaign Tames Trousers
Trend Themes
1. Printed Garments - Opportunity for disruptive innovation in creating unique and customizable printed designs on clothing.
2. Fabric Softener Innovation - Disruptive innovation possibilities in developing new fabric softener products with enhanced softness and versatility.
3. Textile Advertisement Techniques - Opportunity for disruptive innovation in developing unique and creative techniques for showcasing textile products in advertisements.
Industry Implications
1. Fashion and Apparel - Opportunity for disruptive innovation in the fashion industry by incorporating printed garments and unique fabric softening technologies.
2. Household Products - Disruptive innovation potential in the household products industry by developing new fabric softeners with advanced softening properties.
3. Advertising and Marketing - Opportunity for disruptive innovation in the advertising industry through the development of creative techniques to showcase textile products.