Clarins' Double Serum was originally created in 1985, but the brand recently released the eighth generation of the product, which introduces the most advanced formula and packaging yet.
The Double Serum is said to boast double the anti-aging properties, as it combines the effects of two serums in one. The formula is rich with over a dozen plant extracts, including anti-inflammatory turmeric, banana, avocado, Myrothamnus (known as the "resurrection plant") and oxygenating Teasel wildflower.
The newest iteration of the Double Serum features a reinvented packaging design that includes a dial pump system that makes it possible to customize the amount of product to be pumped. Clairins recommends using a small drop for combination to oily skin, during the summer and in humid climates, while a larger drop will better serve those with dry skin or those in wintry climates.
Two-in-One Preservative Serums
Clarins' Double Serum Has a Reinvented Dispensing System
Trend Themes
1. Customizable Packaging - The reinvented packaging design with a dial pump system allows for customizable dispensing, presenting an opportunity for other beauty brands to create personalized packaging experiences.
2. Combination Formulas - The two-in-one serum combines the effects of two serums, showcasing the potential for other skincare brands to develop combination formulas for enhanced results.
3. Natural Extracts - The rich formula with over a dozen plant extracts indicates the rising demand for natural ingredients in skincare products, prompting other beauty companies to explore the use of botanical extracts.
Industry Implications
1. Beauty and Skincare - The customizable packaging and combination formula trends in the beauty and skincare industry present opportunities for innovation and differentiation.
2. Packaging and Labeling - The reinvented dispensing system of the Double Serum underscores the potential for disruptive innovations in packaging and labeling solutions for various industries.
3. Botanical Extracts - The use of natural extracts in the Double Serum highlights the need for the cosmetics industry to explore and embrace botanical ingredients in their product formulations.