OLEHENRIKSEN is venturing into retinol skincare for the first time with its latest launch, the Double Rewind Pro-Grade 0.3% Retinol Serum, which combines an anti-aging powerhouse with soothing Scandinavian ingredients. This nourishing, hydrating and skin-strengthening serum gets its properties from pure Vitamin A encapsulated in vegan Vitamin E and cellulose, plus 10% aloe juice, birch sap and rowanberry extract.
Consistency is more important than intensity when it comes to skincare, especially when incorporating potent actives into a routine. While some retinol products require prolonged use before results are visible, the Double Rewind Pro-Grade 0.3% Retinol Serum boasts visible improvements to fine lines and wrinkles in just two weeks.
This retinol serum is launching with OLEHENRIKSEN's #ThisIsMy37 campaign, which has influencers, industry leaders and others share their skincare confessions, learnings and personal transformations.
Fast-Acting Retinol Serums
The Double Rewind Retinol Serum Improves Fine Lines & Wrinkles in Weeks
Trend Themes
1. Fast-acting Retinol Serums - Retinol serums with fast-acting properties are gaining popularity due to their ability to visibly improve fine lines and wrinkles in just a few weeks.
2. Skincare Consistency - Maintaining a consistent skincare routine is more significant than using high-intensity products, as seen in the effectiveness of the Double Rewind Pro-Grade 0.3% Retinol Serum.
3. Personal Transformation Campaigns - Brands like OLEHENRIKSEN are leveraging personal transformation campaigns, such as #ThisIsMy37, to engage influencers and customers in sharing skincare confessions and experiences.
Industry Implications
1. Skincare - The skincare industry is witnessing a surge in demand for fast-acting retinol serums that deliver noticeable results in a short period.
2. Beauty Influencers - Beauty influencers play an essential role in promoting the effectiveness of skincare consistency and personal transformation campaigns like #ThisIsMy37.
3. Personal Care - Personal care brands have the opportunity to create innovative campaigns that empower consumers to share their skincare confessions and transformations.