Luxury fashion house Prada prepares for the Spring/Summer 2020 season with a new collection of Double Match bowling shirts. The collection features four new designs in total and it is adorned in playful graphics throughout, highlighted by its vertically split aesthetics down the middle.
The graphics are a nod to the 90s with retro-futuristic elements that make up the visuals. The shirts boast a 50/50 print throughout and split in the middle as referenced in the namesake. The left side of the shirts are decorated with the brand's logo and typography as an additional accent, whereas the right side of the shirts are detailed with collaged and bright prints. The shirt itself is crafted from a Cuban collar with a wide fit for a breezy option for warmer seasons.
Graphic-Adorned Bowling Shirts
Prada Unveils Four New Double Match Bowling Tops for SS20
Trend Themes
1. Graphic-adorned Clothing - Luxury clothing brands can explore incorporating playful, retro-futuristic graphics into their designs to give their products a unique touch and appeal to nostalgic consumers.
2. Vertical Split Aesthetics - Designers can explore incorporating vertical split aesthetics into their clothing designs to add a touch of uniqueness and visual interest, while also playing with the concept of duality.
3. Cuban Collar Shirts - With the growing popularity of resort wear and the desire for breathable clothing in warmer weather, designers can explore the use of Cuban collar shirts as a stylish and comfortable option for consumers.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can take advantage of the trend towards graphic-adorned clothing to add a touch of playfulness to their typically more classic designs.
2. Streetwear - Streetwear brands can experiment with incorporating vertical split aesthetics into their designs to create unique and eye-catching garments that will stand out in a crowded and competitive market.
3. Resort Wear - Resort wear brands can explore the use of Cuban collar shirts as a comfortable and stylish option for consumers looking for breezy clothing in warmer climates.