This fall, Frito-Lay is looking to bring the heat with its new Doritos Twisted Lime tortilla chips.
Doritos Twisted Lime is the latest limited-edition flavor to join the Doritos chip lineup. The new flavor is being described by the brand as "the perfect combination of tangy and heat with a mouth-watering lime flavor that finishes with a kick." In other words, you're getting the same citrus punch that you do with Doritos Flamin' Hot Limon, but with a more subtle spice. This makes the new flavor perfect for those who like a flavorful chip without an overpowering amount of spice.
The new Doritos Twisted Lime can be found at retailers nationwide through the fall and winter months of 2020.
Fiery Lime Tortilla Chips
The New Doritos Twisted Lime Tortilla Chips Feature Just a Bit of Heat
Trend Themes
1. Limited-edition Flavor - Opportunity for snack companies to release new and unique flavors that captivate consumer interest.
2. Subtle Spice - Potential for food and beverage brands to create products that offer a mild heat experience for consumers who prefer less spiciness.
3. Citrus Fusion - Opportunity for companies to explore citrus-infused products that provide a tangy flavor profile paired with other complementary taste elements.
Industry Implications
1. Snack Food - The snack food industry can capitalize on the trend of limited-edition flavors by introducing innovative and enticing chip variations.
2. Food and Beverage - The food and beverage industry has the potential to develop products that cater to consumers seeking a milder spice experience while still delivering on flavor.
3. Flavor Enhancement - Companies specializing in flavorings and food additives can tap into the demand for citrus fusion products by offering innovative solutions that enhance taste profiles.