Adam Turnbull is an artist and designer and, like many artists, finds that creative ideas come to him sporadically -- necessitating the existence of doodle books. He found that he often would scribble down ideas on a matchbox, letterhead or hotel cheque --sometimes the content or medium of that object influencing the idea itself.
'Noted' includes all these types of inspirational objects and parchments to hopefully spark ideas in people. From bingo cards to doilies, the purpose of Turnbull's doodle books are to eliminate "the fear of the blank page" that so many artists and authors feel.
Noted originated as a simple place for him to keep all of these ideas that he'd scribbled down. This collection of found items then sparked the very idea to create a book to sell for others. With this book, he inspires creative people to "scribble now and think later."
Imaginative Doodle Books
This Book is Full of Random Objects Like a Doily to Spark Creative Ideas
Trend Themes
1. Inspirational Doodle Books - The trend of creative doodle books with random objects like doilies and bingo cards as the medium and inspiration for ideas.
2. Eliminating the Fear of the Blank Page - The trend of using unconventional mediums to inspire creativity and eliminate the fear of the blank page for artists and authors.
3. Scribble Now, Think Later - The trend of encouraging creatives to write down their ideas before they forget them, regardless of the quality or origin of the medium they're using.
Industry Implications
1. Publishing - There is a disruptive opportunity to create a new niche in the publishing industry for creative and unconventional books that inspire artists and authors.
2. Art Supplies - There is a disruptive opportunity to create a new market for art supplies that cater to artists who use unconventional mediums like found objects and doilies for their creations.
3. Stationery - There is a disruptive opportunity to create a new market for stationery that embraces unconventional mediums like matchboxes, letterheads, and hotel cheques, and encourages people to write down their ideas as they come to them.