The fan-favorite Japanese fast food chain, Yoshinoya, recently expanded its dessert selection with the debut of a sweet new treat called Donut Dippers.
Just as the name suggests, Yoshinoya's new Donut Dippers are essentially a dippable version of fresh donuts. The new donuts are essentially bite-sized donut holes served with a side of sweet caramel dipping sauce. The new dessert is now available at the chain's more than 100 locations.
However, Yoshinoya also wants to make its new Donut Dippers a sweet delivery option as well, especially in light of COVID-19 dining restrictions. To promote the dessert, Yoshinoya is offering free delivery with the DoorDash delivery app through July 20, 2020 on orders of at least $15.
Dippable Mini Donut Holes
Yoshinoya's New Donut Dippers Comes with a Sweet Caramel Dipping Sauce
Trend Themes
1. Dippable Desserts - Yoshinoya's Donut Dippers shows a growing trend of bite-sized, dippable desserts gaining popularity.
2. Fast Food Desserts - Fast food chains are expanding their dessert options to appeal to younger demographics and compete with traditional dessert shops.
3. Contactless Delivery Promotions - In response to COVID-19 dining restrictions, restaurants are offering free delivery promotions to encourage customers to try new menu items, like Yoshinoya's Donut Dippers.
Industry Implications
1. Fast Food - Fast food chains are expanding their dessert options to appease younger demographics and compete with traditional dessert shops.
2. Food Delivery - Contactless food delivery services are increasing in demand as customers shift away from traditional dining experiences due to COVID-19.
3. Dessert Shops - As fast food chains continue to expand their dessert options, traditional dessert shops must innovate to keep up with changing consumer preferences.
