The easiest way to label a box with the nature of its contents is to simply print letters across its surface. Donk Hangers packaging demonstrates a much cleverer way of doing this by playfully incorporating the purpose of the items tucked inside.
The team at Baddy Design developed a series of cartons to hold racks of various shapes and sizes that are intended for outdoor use. The objects might hold planters, lanterns, bird feeders and more, but they've been visually adapted in print form to hold strings of letters.
A photo of each hook is pictured on the front of a white box, and from the crook of this, a couple of lines seem to suspend. From the tips of these read "Wall Hanger" to describe and demonstrate the functional contents of Donk Hangers packaging.
Dangled Text Branding
Donk Hangers Packaging Indicates the Product Name in its Specialized Way
Trend Themes
1. Playful Packaging - Opportunity for brands to incorporate smarter labeling designs that go beyond typical product descriptions.
2. Visual Adaptation - Chance for businesses to visually imbue products with design elements to help clarify the product's purpose.
3. Conceptual Typography - A new trend of utilizing typography to visually communicate product functionality and purpose.
Industry Implications
1. Packaging Industry - Opportunity for manufacturers to improve their packaging designs and labels in order to better showcase products.
2. Home Decor Industry - Chance to adopt more visually creative packaging methods to distinguish between home decor product lines.
3. Gardening Industry - New trend of creative packaging design that gardening companies can adopt to communicate product details in a more playful way.