The Don Chingon restaurant in Brooklyn, New York is offering a crazy side with its biggest burrito: a 10% stake in the popular Mexican joint. The catch, of course, is that to win the partial ownership, Don Chingon proprietor hopefuls must finish the entire 30-pound burrito.
Although the contest is a common one, Don Chingon's version is incredibly extreme. Most restaurants will put your name on a wall or give you the meal for free if you can finish their largest, most ludicrous dish. Don Chingon's burrito competition, on the other hand, costs $150 to enter. It must be completed in an hour or less with no bathroom breaks. To win, entrants must eat a whole 30-pound burrito and finish a ghost pepper margarita. The reward, should anyone ever accomplish the impossible feat, is 10% of the Don Chingon restaurant itself.
High-Stakes Burrito Competitions
This 30-Pound Burrito Comes with a 10% Don Chingon Share
Trend Themes
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Industry Implications
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