"Coffee|Culture|Meaning," the tagline for DOMA Coffee Roasters, speaks to the company's emphasis on providing world-class coffee while supporting handcrafted sustainability and establishing strong relationships with the farmers. By establishing a firm, personal connection with the people who produce the coffee, DOMA ensures that the coffee they are receiving is of the highest quality and that the farmers are getting the best price for it.
According to the social business, DOMA's trade model includes "pre-financing, sharing information and working together to provide higher quality coffee." Customers can go to fairtradeproof.org to verify for themselves that the company is in fact staying true to their claim by viewing such documents as contracts, shipping documents, etc., for each coffee. By paying more than just the minimum fair trade price, DOMA is truly committed to supporting sustainable trade relationships for the benefits of the farmers, their families and community.
Contact Information
Doma website
Doma blog
Doma on Facebook
Doma on Twitter
Connection-Building Beans
DOMA Coffee Roasters Create Relationships That Last
Trend Themes
1. Sustainable Trade - By paying more than just the minimum fair trade price, DOMA is committed to supporting sustainable trade relationships which can disrupt traditional fair trade models.
2. Connection-based Commerce - DOMA's emphasis on establishing strong relationships with coffee farmers can lead to the development of similar connection-based commerce models for other products and industries.
3. Transparent Supply Chain - DOMA's use of fairtradeproof.org and other documents can influence the adoption of transparent supply chain practices which can disrupt traditional opaque supply chain models.
Industry Implications
1. Coffee Industry - The coffee industry can learn from DOMA's connection-building trade model to create similar direct trading relationships with farmers.
2. Fair Trade Industry - DOMA's use of pre-financing and sharing information can disrupt traditional fair trade industry models by encouraging more direct trading relationships between farmers and buyers.
3. Sustainability Industry - DOMA's commitment to sustainable trade can inspire other industries to adopt sustainable practices in their sourcing and production chains.