Eye-Catching Fruit Cups

This Dole Sunshine Company packaging has been unveiled by the brand as part of a redesign of its branding to keep its fruit in juice and fruit in jelly products relevant with today's shoppers. The packaging prioritizes colorful, eye-catching details that showcase the fresh, vibrant nature of the fruit within while also showcasing a vegan-friendly seal on the fruit in jelly products. The branding will help the various products to stand out more prominently on store shelves and thus encourage consumers to pick them up on their next trip to the market.

UK Sales Director Andrew Bradshaw spoke on the new Dole Sunshine Company packaging saying, "The pandemic has made consumers more aware of their health and more conscious of what they put in their bodies, so snacks that can be considered healthy but indulgent have grown in popularity and will continue to do so. With that in mind, we’re excited to introduce these vibrant new packs to market, which we’re confident will offer great standout on shelf, and give consumers the reassurance they need that they will be eating something which is both delicious and healthy.