The Dole Fruit in Juice cups range is being expanded to provide consumers with a way to easily access some of their favorite fruits on a daily basis. The range now includes Mango in Juice and Pear in Juice, which are both arriving now in packs of four in both the grocery and convenience store channels. The products are both made with 100% fruit and have zero added sugar with less than 100-calories per cup.
UK Sales Director of Dole Sunshine Company Andrew Bradshaw commented on the new additions to the Dole Fruit in Juice cups range saying, "We are delighted to bring these two new fruit in juice products to the UK in variants which we know consumers are looking for. Dole currently enjoys a 60%* share of the fruit in juice category, so these new additions should help us build on that position and support our journey towards becoming a health and wellness brand, providing consumers with healthier food options in convenient formats that you can take with you."
Packaged Fruit Range Expansions
Dole Fruit in Juice Cups Now Come in Two New Varieties
Trend Themes
1. Expanded Packaged Fruit Products - As more consumers seek healthier and more convenient snack options, opportunities exist for companies to expand their offerings of packaged fruit products.
2. No Added Sugar Products - Companies can capitalize on the trend towards healthier options by developing and marketing products with no added sugar, like the Dole Fruit in Juice cups range.
3. Convenient, On-the-go Snacks - As busy lifestyles drive demand for easily transportable snacks, companies can innovate by creating more convenient fruit-based snack options like Dole's Fruit in Juice cups range.
Industry Implications
1. Packaged Food & Snacks - The expanding market for healthier and immediate snack options presents opportunities for brands in the packaged food and snack industry to cater to the current trend
2. Grocery & Convenience Stores - The growth of packaged fruit products creates an opportunity for grocery and convenience stores to respond to customer demand for healthier, convenient snacks options
3. Health & Wellness Food Industry - The Dole Fruit in Juice cups range and other healthy snacks serve as a disruptive innovation opportunity for companies seeking to position themselves as a health and wellness food provider