The new Dole Bountiful Kits are a lineup of fresh bagged salads that aim to deliver exceptional taste in a convenient manner for consumers to easily pick up for quick preparation. Packed with fresh greens and plant-based protein, the salad kits are all made with original dressings and are targeted at consumers who follow the Paleo or flexitarian lifestyle. The flavors created with the kits will deliver restaurant-quality experiences from home or the office to make premium salads a part of the everyday diet of time-poor consumers.
The Dole Bountiful Kits come in four flavor options including Lentil Cucumber, Fiesta Ranch, Triple Quinoa and Sweet Thai. The salads come as an extension of the popular Dole's Chopped! Kits lineup.
Foodie-Focused Salad Kits
The Dole Bountiful Kits are Packed with On-Trend Ingredients
Trend Themes
1. Plant-based Protein - Disruptive innovation opportunity: Explore the development of new plant-based protein sources to meet the growing demand for vegetarian and flexitarian dietary preferences.
2. Convenient Meal Preparation - Disruptive innovation opportunity: Create meal kit solutions that offer exceptional taste and convenience for time-poor consumers looking for easy and quick meal options.
3. Restaurant-quality Home Cooking - Disruptive innovation opportunity: Develop innovative techniques and products that enable consumers to recreate restaurant-quality experiences in the comfort of their own homes.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity: Design eco-friendly and user-friendly packaging solutions to enhance the convenience and freshness of salad kits for on-the-go consumers.
2. Food Delivery Services - Disruptive innovation opportunity: Offer salad kit delivery services that cater to the growing demand for convenient and healthy meal options in a subscription-based model.
3. Plant-based Food Industry - Disruptive innovation opportunity: Develop new plant-based food products and ingredients that can be incorporated into salad kits, targeting consumers following specific dietary preferences.