Summer is the ideal time to jet off to a vacation-worthy destination, and the Dolce Vita July 2011 editorial illustrates exactly that.
Model Zuzana Gredecka is the ideal muse for these sultry images. Captured in a pool and on a park bench, Gredecka shows off her long limbs in flowy pieces perfect for the summer heat.
Let the Dolce Vita July 2011 photo shoot whisk you away to a land where all you have to worry about is your next tanning destination.
Implications - Consumers in modern society are looking towards their products for a quick way to escape. Items featuring a vacation-like aesthetic are appealing to those who can't afford to take time off. In order to attract more customers, companies could focus on this desire for more fantastical elements.
Sultry Summer Heat Spreads
The Dolce Vita July 2011 Editorial Takes You on a Hot Vacation
Trend Themes
1. Vacation-inspired Products - Companies could capitalize on the desire for escapism by creating products that evoke the feeling of being on vacation.
2. Fantastical Fashion - Fashion brands have the opportunity to tap into the trend of flowy and breezy pieces that make people feel like they're in a resort.
3. Virtual Travel Experiences - Developing virtual reality or augmented reality travel experiences can provide an immersive getaway for those who can't physically go on vacation.
Industry Implications
1. Fashion - The fashion industry can embrace the trend of vacation-inspired clothing to offer consumers an escape from reality.
2. Tourism and Travel - The tourism industry can explore virtual travel experiences as a way to attract customers who are yearning for a vacation-like experience.
3. Personal Care and Beauty - Beauty brands can create products that evoke the sensation of being on a tropical vacation to cater to consumers' desire for escapism.