Nestlé introduced the Nescafé Dolce Gusto NEO after five years of development. According to the business, the new coffee system uses exclusive ‘SmartBrew’ technology to create a multi-functional machine with a better sustainability profile. The Dolce Gusto will serve as the "next generation" of machines and pods, combining premium coffee, "extended" functionality and biodegradable pods. Each pod has a unique code that provides "full traceability."
The NEO connects to users' smartphones and enables customization of measures like intensity or temperature based on personal preferences. This works cooperatively alongside the loyalty program for Nescafé Dolce Gusto, which provides prizes and recommendations according to the customer's profile each time a coffee is made.
Nestlé has plans to expand the Dolce Gusto NEO to more countries in the future.
Sustainable SmartBrew Systems
Nestlé Unveils the "Next Generation" Dolce Gusto NEO Coffee Machine
Trend Themes
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Industry Implications
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3. Mobile App Development - Developing interactive mobile applications that personalize the customer experience and offer loyalty rewards has the potential to disrupt the coffee industry and increase customer engagement and loyalty.