The 'Doing Real Stuff Sucks' shirt by Local Heroes tells it like it is: taking care of your own affairs can be a drag. Being an adult is unfortunately full of "real" responsibilities like paying your bills, cooking your own meals and cleaning your apartment -- it's no wonder that some of us want to escape the realities of adulthood for just a little while longer. The shirt was popularized by teen pop artist Justin Beiber who has been photographed both in the T-shirt and sweater versions of the shirt.
If you're content to extend your stay at mom's -- if only for the fact that she does your laundry -- then this shirt would be perfect for you. On days when video games are your top priority, throw this tee on so no one will mistake you for an adult.
Responsibility-Evading Tanks
The 'Doing Real Stuff Sucks' Shirt Avoids Adulthood Responsibilities
Trend Themes
1. Escapism Clothing - Opportunity for disruptive innovation in the apparel industry to cater to consumers' desire to escape adulthood responsibilities through clothing.
2. Anti-adulthood Culture - Opportunity for disruptive innovation in the entertainment industry to create new products catering to consumers' desire for anti-adulthood culture.
3. Youthful Marketing - Opportunity for disruptive innovation in the marketing industry to target youthful and carefree consumers through relatable messaging and branding.
Industry Implications
1. Apparel - The apparel industry can seize the opportunity of creating escapism clothing to cater to consumers' desire to escape adulthood responsibilities.
2. Entertainment - The entertainment industry can tap into the anti-adulthood culture trend by creating new products and experiences catering to consumers' desire to escape adulthood.
3. Marketing - The marketing industry can adopt youthful and carefree messaging and branding to target and appeal to consumers' desire to escape adulthood responsibilities.