Dogo is a new service that allows those living in San Francisco to take shelter dogs out for no-strings-attached play dates. After a two-hour orientation, dogs can be taken out for four hours at a time at no cost. Dogo has already partnered with two shelters in the city, Muttville and Family Dog Rescue.
Many pet stores and shelters let you walk dogs for a short amount of time, but Dogo is essentially letting you "rent" a pet. This service should help increase adoptions as prospective pet owners can see what it's like to own a dog without having to actually commit. (At the very least, the dogs get exercise and time outside the shelter.) San Francisco already has a Tinder-like app for those looking to adopt dogs, and you have to wonder if Dogo won't soon become like an AirBnB or Uber service.
Pet Rental Services
Dogo Lets Prospective Pet Owners Rent Dogs for Play Dates
Trend Themes
1. Pet Rental Services - Disruptive innovation opportunity: Offering pet rental services allows prospective pet owners to experience pet ownership without the long-term commitment, potentially increasing adoptions.
2. No-strings-attached Play Dates - Disruptive innovation opportunity: Providing no-strings-attached play dates for shelter dogs allows them to get exercise and socialization, increasing their chances of being adopted.
3. Platforms for Pet Adoption - Disruptive innovation opportunity: Developing platforms similar to Tinder or Airbnb for pet adoption simplifies the process and makes it more accessible for prospective pet owners, potentially increasing adoption rates.
Industry Implications
1. Pet Services - Disruptive innovation opportunity: Introducing pet rental services as a new offering within the pet services industry can attract a wider customer base and increase revenue.
2. Shelter and Rescue Organizations - Disruptive innovation opportunity: Partnering with pet rental services like Dogo can provide shelter and rescue organizations with additional means to showcase and promote adoptable dogs, helping increase adoption rates.
3. Technology and App Development - Disruptive innovation opportunity: Creating platforms similar to Tinder or Airbnb for pet adoption requires technology and app development expertise, opening up new possibilities for businesses in this industry.