Bark & Co is a pet-friendly company that cares about the health and happiness of all dogs. It offers a special subscription service for dog parents called BarkBox. Dog parents differ from mere dog owners, because they love their dogs like parents love their children.
BarkBox is a personalized package that is delivered to a dog parent’s home every month, containing handpicked dog products like bones, toys, clothes, cool gadgets, gourmet treats and hygiene products.
Signing up for the service is quick and easy. All you have to do is state the size of your dog, pick a type of package, enter your address and payment details, and wait for the delivery! Packages start at $19 per month and 10% of Bark & Co’s profits are donated to various animal welfare organizations.
Canine Treat Subscriptions
BarkBox is Box Full of Doggie Goodies Delivered to Your Home Monthly
Trend Themes
1. Personalized Pet Subscription Services - Pet owners are looking for increasingly personalized ways to show their affection towards their pets and a subscription service like BarkBox is a perfect example of this.
2. E-commerce Subscription Services for Pets - As more people look to the internet for groceries and other household essentials, subscription services for pet owners are becoming more popular.
3. Pet Product Curation Services - Pet owners are looking for trusted sources to help them choose the best products for their pets and curation services like BarkBox are stepping up to fill this need.
Industry Implications
1. Pet Care - Subscription services like BarkBox are disrupting the traditional pet care industry by providing convenient and personalized products and services for pet owners.
2. E-commerce - Pet subscription services like BarkBox are part of a larger trend towards e-commerce subscription services for everything from groceries to cosmetics.
3. Animal Welfare - Subscription services like BarkBox are not only providing pet owners with convenient products, they are also supporting various animal welfare organizations with a portion of their profits.