This British knitwear shop makes clothing exclusively for dogs, including an adorable line of dog hats for greyhounds, whose delicate, floppy ears are apparently prone to freezing in the winter.
The dog hats are the work of Jan Brown, a greyhound owner herself, and are sold through her online boutique, Knitted with Love. They're sweetly homemade-looking, and come in different quirky, original patterns and designs. Knitted with Love offers a range of other apparel for dogs, including cape-like dog sweaters, Christmas costumes and neck warmers for greyhounds' distinctive, elegant long necks. A portion of the profits from Knitted with Love go to greyhound rescue charities.
More than ever, there's a consumer demand for bespoke, niche products for their pets, as pets increasingly become part of urban life. This dog hat boutique is just one of the many small online suppliers entering the market to meet this demand.
Knitted Greyhound Hats
This British Knit Shop Makes Adorable Greyhound Apparel Including Dog Hats
Trend Themes
1. Bespoke Pet Apparel - As more urban dwellers include pets in their lives, there is an increasing demand for niche and personalized pet products like the handmade greyhound hats by Knitted with Love.
2. Niche Online Retail - Small, specialized, and online retailers like Knitted with Love are entering the market to supply consumers with high-quality and unique pet products.
3. Philanthropic Brands - Brands like Knitted with Love that promote social responsibility are gaining more appeal among consumers who are willing to pay more for products that contribute to a good cause.
Industry Implications
1. Pet Industry - The Pet Industry will benefit from the increasing demand for bespoke pet products, leading to greater opportunities for innovation and growth in the market.
2. E-commerce - As small and specialized online retailers are expanding their share of the market, the e-commerce industry is seeing unprecedented growth and development with increasing innovation opportunities.
3. Social Enterprises - Brands that promote social responsibility, like Knitted with Love, are presenting a novel and unique business model that can drive innovation, growth, and societal benefits.