Document Journal's Fall 2012 'Swing Time' editorial is one of the more unusual autumn-themed style guides. Many of the pieces are back to school essentials with ruffled lace socks, sleek oxford slip on's and athletic knee-length knits. These classic pieces are delivered with a punch however as models Anais Pouliot and Maria Palm parade around with bizarre cardboard cut-outs.
Crying, laughing and howling faces appear on Document Journal's colorful boards. Photographer Bela Borsodi proved to be at ease with the bold display, capturing stylist Sabina Schreder's apparent love for tights and stringy lingerie.
Document Journal's New York-based following is on the rise. This breakout spread will prove to be an ideal beginning for the recently launched publication as it merges high fashion with artistic spreads.
Superimposed Style Guides
The Document Journal 'Swing Time' Editorial Showcases Fall Looks
Trend Themes
1. Fashion Editorials with Unusual Props - Fashion editorials featuring unexpected or quirky props are gaining popularity, providing opportunities for creative and innovative brand collaborations.
2. Artistic Photography in Fashion - A growing trend in fashion photography is the integration of artistic displays and techniques, creating opportunities for crossover collaborations between artists and designers.
3. Experimental Styling for Classic Pieces - Fashion editorials that experiment with styling classic pieces like school essentials open up opportunities for disruption by brands that introduce new and unconventional ways of wearing traditional clothing.
Industry Implications
1. Fashion Industry - The fashion industry can leverage the trend of unconventional styling and unique props in fashion editorials to create disruptive marketing campaigns that stand out from the typical fashion spreads.
2. Art Industry - The integration of artistic displays and techniques in fashion photography opens up opportunities for artists to collaborate with fashion designers and brands to create unique and creative campaigns.
3. Advertising Industry - The trend of using unusual props and experimental styling in fashion editorials can be harnessed by advertising agencies to create engaging and disruptive advertisements that capture the attention of audiences.