Doc & Glo is a personal care brand crafted for active individuals who seek to "maintain confidence, freshness, and cleanliness" throughout their demanding lives. Founded by tennis champion Sloane Stephens, the brand is dedicated to providing effective and enriching personal care products that are accessible to everyone.
In addition to its focus on maintaining physical well-being, Doc & Glo embraces a holistic approach to personal care, promoting everyday practices that enhance overall wellness. The brand introduces a new standard in personal care, featuring two standout products: the 'Game Changing Deodorant' and the 'Hustle Deodorizing Body Mist.' These offerings are specifically formulated to support the needs of those leading active, dynamic lifestyles, ensuring they remain confident and prepared.
Athlete-Centric Body Care Brands
Sloane Stephens Debuts Doc & Glo
Trend Themes
1. Athlete-specific Personal Care Products - The emergence of personal care items tailored to active individuals addresses unique sweat and odor challenges faced during intense physical activities.
2. Holistic Wellness in Personal Care - Brands are expanding their product lines to incorporate holistic wellness practices, promoting overall mental and physical well-being alongside routine hygiene.
3. Celebrity-founded Personal Care Brands - The trend of athletes and celebrities launching their own personal care lines leverages their public image to promote specialized, trustworthy products.
Industry Implications
1. Personal Care - The personal care industry sees an innovative shift with brands catering to the specific needs of different lifestyles, such as those of athletes.
2. Health and Wellness - Integrating personal care products with a holistic approach to wellness signifies potential growth in the health and wellness sector.
3. Celebrity-endorsed Products - Celebrity-backed personal care brands can disrupt traditional markets by offering niche products that resonate with a celebrity's fan base.