Lay's brings back the iconic Do Us a Flavor contest which invites fans to dream of the next big potato chip flavor and the chance to win the grand prize of $1 million. The contest allows participants to leave their statement in the industry and it will take place from ow until February 21, 2025.
Participants can submit up to 10 flavor ideas at a daily rate and all of the entries must include the flavor, the inspiration behind it, and all of the key ingredients that would make up of the flavor. Once the submissions are closed early next year, culinary experts at the company will choose three final flavors that will be developed and hit the shelves in April 2025.
Potato Chip Flavor Challenges
Lay's Do Us a Flavor Contest Asks for New Potato Chip Flavors
Trend Themes
1. Crowdsourced Product Innovation - Engagement-focused campaigns leverage consumer creativity to generate innovative product ideas.
2. Flavor Personalization - Brands seek to meet individual preferences by allowing consumers to co-create unique, personalized flavors.
3. User-driven Marketing - Companies are increasingly involving consumers in the product development process, turning them into brand advocates.
Industry Implications
1. Snack Food Industry - The snack food sector finds new growth opportunities through consumer-driven flavor innovation.
2. Culinary Arts - The culinary industry benefits from the fusion of diverse taste palettes through crowdsourced recipes.
3. Marketing and Advertising - The sphere of marketing experiences a shift as campaigns increasingly focus on direct consumer involvement and engagement.