DJ Khalid and Jordan Brand work in collaboration once again following their previous drop earlier this season -- and the new project is comprised of an Air Jordan 1 sneaker made with SoleFly as well. The main inspiration that lies behind the latest iteration is drawn from the celebrity's hometown of Miami, showcased through tonal decorations of green and orange that reference the University of Miami. There are two versions of the sneakers in total -- the first one is inspired by a previous colorway known as the 'Shattered Backboard.'
The second colorway is highly limited with only 23 pairs crafted -- it is constructed from patent leather materials in black and deep green with asymmetric Swoosh emblems. Both of the sneakers are complete with Miami-referencing motifs that read "MIA" and "305" over the tongue to round it all out.
Miami-Inspired Celebrity Sneakers
DJ Khalid and Jordan Brand Join Forces Again on the Air Jordan 1
Trend Themes
1. Celebrity Collaboration - Opportunity for businesses to partner with celebrities to create limited edition product collaborations.
2. Tonal Colorways - Opportunity for businesses to use city or regional color schemes to create unique variations of existing products.
3. Asymmetric Design - Opportunity for businesses to experiment with unconventional designs to create attention-grabbing limited edition products.
Industry Implications
1. Footwear - Sneaker brands can collaborate with celebrities to create limited edition footwear collections inspired by city or regional color schemes.
2. Fashion - Fashion brands can explore the opportunities of creating unconventional and limited edition designs in collaboration with celebrities.
3. Marketing - Marketing agencies can assist businesses in developing and promoting limited edition celebrity collaborations as a way to attract more attention and generate buzz for their brand.