Mana is the leading private-label manufacturer for some of the world's top skincare, cosmetics and haircare products, and it is now launching Hush as a DIY hair color brand for the "DIY generation."
Hush is being launched with two products, the Prism Airbrush Spray and the Fill Seeker Hair Plumping Fibers. While the temporary Prism Airbrush Spray provides bright color for those who don't want to commit to a permanent shade, the Fill Seeker Hair Plumping Fibers promises to "instantly hug every strand with magnetically charged micro-fibers for instantly fuller, plumped up hair."
In the same way that many skincare products help to beautify the skin and improve its health simultaneously, the new DIY hair color range from Hush is said to have functional benefits for various hair issues. As such, Hush aims to fill a void in the market between haircare and cosmetics.
Functional Hair Dyes
Hush's DIY Hair Color Range Promotes Self-Expression and Treats Hair Issues
Trend Themes
1. Functional Hair Dyes - Opportunity for creating hair color products that not only provide color but also offer functional benefits for various hair issues.
2. DIY Generation - Disruptive innovation opportunity to cater to the growing demand for DIY hair color products among the younger generation.
3. Beauty & Haircare Convergence - Opportunity to tap into the market gap between haircare and cosmetics by creating products that offer both functional benefits and aesthetic appeal.
Industry Implications
1. Skincare Products - Potential for expanding into the skincare industry and developing functional hair color products that align with the existing beauty and health trends.
2. Cosmetics Industry - Opportunity for cosmetics companies to diversify their product offerings and enter the functional hair dye market by combining color and haircare benefits.
3. Private-label Manufacturing - Disruptive innovation opportunity for private-label manufacturers to partner with haircare brands and create their own DIY hair color range targeting the DIY generation.