Dive-Inspired Patio Giveaways

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Miller High Life is Giving Away a One-of-a-Kind Dive Patio Set

Miller High Life is giving away a one-of-a-kind patio set inspired by last year’s High Life’s backyard dive bar. The new initiative comes after the massive success of its backyard dive bar contest in 2020 that had over 100,000 people apply.

The Miller High Life Dive Bar Patio Set (valued at $15,000) includes a dive-inspired red wicker couch, a laser engraved table with barstool seats, a munchies machine, a custom pergola, and "divey" décor such as neon signs, dart boards, hanging lights, and pillows.

To enter the Miller High Life Backyard Dive Bar giveaway consumers 21+ can text "PATIODIVE" to 90464 to receive a link to enter for their chance to win or by visiting the website until August 19, 2021.
Trend Themes
1. Backyard Dive Bars - Explore innovative ways to bring the dive bar experience to consumer's backyards through unique giveaways and partnerships.
2. Experiential Marketing - Use experiential marketing to create immersive experiences for consumers and build brand loyalty.
3. Interactive Furniture - Design and promote interactive furniture that appeals to consumers' desire for unique home decor and enticing giveaways.
Industry Implications
1. Alcohol and Beverages - Partner with alcohol and beverage brands to create engaging promotions and giveaways that encourage consumer loyalty and increase brand awareness.
2. Furniture and Home Decor - Design interactive furniture and home decor that appeals to consumers' desire for unique and immersive experiences.
3. Social Media and Marketing - Use social media and marketing strategies to promote contests and giveaways and to reach a wider audience of consumers.

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