Australia is experiencing record summer temperatures and this is giving rise to a new type of gathering: Dive-in movies.
On the 30th of January, the Whittlesea Swim Center in the southern Australian state of Victoria presented its inaugural 'Dive-In Movies' night.
Organizers were encouraging moviegoers to slip into their swimsuits and bring along their chairs or banana lounges in order to enjoy an outdoor film in either the pool or by the poolside.
Mark Smith reported in the Whittlesea Leader that the Dive-In, "will include the projection of family-friendly films from an inflatable screen at the deep end of the swimming pool, giving residents the option of catching a flick while wading in the water or relaxing poolside."
Some attendees say that reports of an audience 300 strong for Whittlesea’s first Dive-In may have been watered down.
Dive-In Movies
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Trend Themes
1. Dive-in Movies - The rise of dive-in movies gives opportunity for businesses to innovate in outdoor entertainment experiences.
2. Inflatable Screens - Inflatable screens can be utilized in various outdoor events and activities to enhance the consumer experience.
3. Poolside Event Spaces - More venues can explore the use of their swimming pools as event spaces for unique and enjoyable experiences.
Industry Implications
1. Entertainment - Movie theaters can partner with water parks to provide dive-in movie experiences to generate revenue.
2. Hospitality - Hotels and resorts can incorporate dive-in movie events in their pool amenities to attract guests and create a memorable stay.
3. Event Planning - Companies specializing in event planning can offer dive-in movies as an unique and attractive option to their clients for outdoor events.