Experience Columbus, the agency responsible for tourism initiatives in Columbus, Ohio, has launched a brand new distillery tour that is designed to make it easier than ever for locals and visitors who enjoy their libations to go about enjoying a carefully curated immersion of the craft spirit scene in the region.
Dubbed the Columbus Distillery Trail, this distillery tour includes stops at seven different distilleries that are handpicked to give customers a broad array of experiences while sampling different spirits ranging from bourbon whiskey to craft gins and vodkas.
Michelle Wilson, director of Experience Columbus, noted that the Columbus Distillery Trail happens to be a fine way to promote what she described as "a remarkable group of craft distillers in our community that are bringing a remarkable passion to the craft of spirit making."
Curated Distillery Tours
This Tour Immerses Visitors In the Craft Spirits Scene Of Columbus
Trend Themes
1. Craft Distillery Tours - Craft spirit enthusiasts are willing to go on tours of distilleries to see how their favorite spirits are made, opening up opportunities for curated and handpicked tours.
2. Experiential Tourism - Connecting visitors with unique experiences rather than just destinations is becoming increasingly popular. Crafting immersive tours that highlight local breweries and distilleries is one way to cater to this trend.
3. Local Spirits - Consumers are increasingly interested in locally made spirits, providing opportunities for local distilleries that offer unique experiences for visitors to access this growing market.
Industry Implications
1. Travel and Tourism - Craft distillery tours are a great way to promote tourism in a region that has a strong craft spirits scene, providing opportunities for tourist agencies and local businesses to collaborate and promote distinctive features of their region.
2. Distillery and Spirits Industry - Curated distillery tours can turn visitors into loyal customers and brand ambassadors, leading to increased sales and brand recognition for local distilleries.
3. Hospitality and Events Industry - Craft distillery tours can be combined with hospitality services, such as tastings, food pairings, and transportation services, providing opportunities for businesses to offer unique experiences for their customers and increase revenue.