Classic game company Hasbro created a new Disney Princess Edition of the brand's world famous Monopoly board game. Made in collaboration with Disney, the game features the traditional game design and rules with a fun and exciting new twist.
The game board comes in a bright pink shade, with pictures of each of the classic princesses found all over. With options to play as Belle, Ariel, Rapunzel or Cinderella, the game has properties such as Mulan's Shan-Yu school, Merida's Archery Lessons or even Jasmine's Magic Carpet ride. Made for children ages eight and up, the game allows kids to create a princess adventure that is fun for the entire family.
Hasbro's new Monopoly Disney Princess Edition is available online now for $15.30.
Princess-Themed Board Games
Hasbro's Monopoly Disney Princess Edition is Perfect for Disney Fans
Trend Themes
1. Princess-themed Board Games - Traditional games are being recreated with princess theme for engagement of younger age groups.
2. Collaborations Between Toy Companies and Disney - Toy companies are partnering with Disney to create more entertaining and interactive games.
3. Diversified Audience Engagement - Combinations of games with different versions are engaging varied age groups, resulting in diversified set of customers for the game industry.
Industry Implications
1. Toy and Games - Incorporating storylines and themes from most loved movies into games can increase engagement of younger audiences with the toy and game industry.
2. Film Production - Collaborating with games and toy companies can prove to be an effective promotional tool for film industry along with improved fan engagement.
3. Marketing and Advertising - Brands can tie up with toys and games companies to package their products in a more engaging manner for kids, for effective marketing and advertising campaigns.