Why bother with traditional advertising when you can be more covert and secret-agent-like by employing disappearing advertising. The concept is that ads self-destruct, which increases allure and makes your ad much more engaging.
The concept makes your ad just like a self-destructing message, only on paper. Adverlab explains, "You had to rub the surface with a wet cloth to see the text. After a while it would disappear again." (McCann-Erickson Spain, 2005 Silver Gold Medal at New York Festival.)"
Disappearing Advertising
Disappearing Advertising
Trend Themes
1. Disappearing Advertising - Opportunity for businesses to create ads that self-destruct, increasing intrigue and engagement.
2. Covert Advertising - Opportunity to employ secret-agent-like advertising techniques that capture attention.
3. Engaging Ad Experiences - Opportunity to enhance ad engagement by utilizing self-destructing ads that require interaction.
Industry Implications
1. Marketing and Advertising - Opportunity for marketing agencies and advertisers to offer unique and attention-grabbing advertising solutions.
2. Print and Publishing - Opportunity for print companies to offer special printing techniques that enable self-destructing ads.
3. Technology and Security - Opportunity for technology and security companies to develop self-destructing ad platforms and solutions.