Del Taco is getting in on the new dirty soda trend this holiday season with the launch of its new Dirty Del beverage.
If you're unfamiliar, dirty soda is a beverage that takes the soda of your choice (typically a cola, but the drink can also be made with root beer or citrus-flavored sodas) and adds cream, as well as flavored syrup. The drink has been popular for quite some time in Mormon communities, but has more recently been poping up on QSR menus at all the major fast food outlets.
Del Taco's take on the dirty soda trend is the Dirty Del, which is a seasonal beverage that combines Dr. Pepper soda with vanilla shake mix and a slice of fresh cut lime.
Seasonal Dirty Soda Drinks
Del Taco is Serving Up a New Dirty Del This Holiday Season
Trend Themes
1. Holiday-themed Beverages - Holiday-themed beverages like Del Taco's Dirty Del capitalize on seasonal flavors to drive customer engagement and excitement.
2. Dirty Soda Craze - The growing popularity of dirty soda drinks presents opportunities for new flavor combinations and limited-edition releases in the beverage market.
3. Customized Drink Experiences - Customized drink experiences, such as altering the soda base and adding unique flavors, are increasingly appealing to consumers seeking personalized refreshment options.
Industry Implications
1. Quick-service Restaurants (qsrs) - Quick-service restaurants are innovating with unique seasonal offerings like Dirty Del to attract customers and enhance the dining experience.
2. Beverage Industry - The beverage industry is tapping into trends like dirty sodas to expand their product lines and appeal to diverse taste preferences.
3. Flavor Syrup Production - Flavor syrup producers can capitalize on the dirty soda trend by creating new, versatile syrups that cater to both traditional and experimental tastes.