Kornit Digital, a leader in sustainable digital fashion technologies, has announced that Hybrid Digital, a division of Hybrid Apparel, is expanding its use of Kornit’s automated direct-to-garment platform — Apollo. This move further reinforces Hybrid Digital's shift from analog to digital production, enhancing the brand's ability to meet the growing demands of online retail for fast turnaround times and efficient inventory management. By adopting the automated direct-to-garment platform, Hybrid Digital aims to bolster its competitiveness in the on-demand apparel market as it will be able to offer high-quality garments with shorter production cycles.
Hybrid Digital’s ongoing transition to digital methods is driven by the need to keep pace with the evolving retail landscape, which prioritizes quick delivery and minimal waste. The Kornit Apollo system helps achieve this by streamlining production processes, reducing lead times, and enabling the company to better serve major retailers like Walmart, Target, and Kohl’s.
Automated Direct-To-Garment Platforms
Hybrid Digital Utilizes Kornit Digital’s Apollo Platform
Trend Themes
1. Automated Direct-to-garment Printing - Utilizing automated systems for direct-to-garment printing revolutionizes apparel production by significantly reducing lead times and enhancing efficiency.
2. Sustainable Digital Fashion - The shift towards digital fashion technologies prioritizes sustainability by minimizing waste and energy consumption throughout the production process.
3. On-demand Apparel Production - Embracing on-demand apparel production caters to the rising demand for rapid delivery while maintaining high-quality standards in the fashion industry.
Industry Implications
1. Fashion Technology - Innovative fashion tech solutions such as the Kornit Apollo platform streamline garment production, ensuring quicker turnaround and reduced environmental impact.
2. E-commerce Retail - As online retail grows, the use of automated garment platforms aids in meeting customer expectations for fast shipping and diverse product offerings.
3. Sustainable Manufacturing - Adopting digital production methods in the apparel industry aligns with the broader push towards sustainable manufacturing practices, reducing waste and resource use.