Valentine's Day is just around the corner, which is seeing brands announce new products with the holiday in mind like the new Dairy Queen Dipped Strawberry with Ghirardelli Blizzard.
Despite February being quite the frigid month in many parts of North America, the new ice cream dessert offers a distinctly indulgent way to celebrate the holiday with a loved one. The Blizzard dessert is achieved by infusing real Ghirardelli chocolate into the mix along with strawberry topping that get blended with the signature Diary Queen vanilla soft serve.
The Dairy Queen Dipped Strawberry with Ghirardelli Blizzard is the Blizzard of the Month for February 2018 and will only be available for a limited time. As brands look to stay relevant year round, we'll likely continue to see more QSR companies associate with popular consumer holidays.
Frozen Valentine's Day Treats
The Dairy Queen Dipped Strawberry with Ghirardelli Blizzard is Tasty
Trend Themes
1. Ice Cream Desserts - There is an opportunity for innovative and indulgent ice cream desserts that are specifically themed for holidays like Valentine's Day.
2. Limited-time Offerings - Creating limited-time offerings for popular holidays like Valentine's Day can create a sense of urgency and exclusivity for consumers.
3. QSR Marketing Strategies - Quick-service restaurants (QSR) can take advantage of popular consumer holidays by partnering with well-known brands and creating themed menu items.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on holidays by creating unique and themed products that appeal to consumers.
2. Restaurant - Restaurants can enhance their marketing strategies by offering limited-time holiday-themed menu items.
3. Confectionery - Confectionery companies can collaborate with QSRs to develop innovative frozen treats for special occasions like Valentine's Day.