AAPE by A BATHING APE offers another iteration of its Dimension Sneaker silhouette in correlation to the Spring/Summer 2020 season. The sneakers boast a multitonal color palette and references design elements from the version that dropped for its SS19 season last year. This time, the chunky footwear features a plethora of branding details including AAPE motifs and the iconic ape head branding accent.
The upper is complete in a textural construction and is made up of white and orange leather, purple suede, blue corduroy, red and yellow mesh, black plastic, and gray and white foam. Additional details include some reflective accents informed by 3M materials done in a speckled manner. Rounding out the sneakers are a technical rope lacing system and branding at the sole unit and tongue.
Multi-Tonal Chunky Layered Sneakers
AAPE Launches Its New Dimension Sneaker Model for the Season
Trend Themes
1. Multi-tonal Chunky Sneakers - Opportunity for designers to experiment with bold color palettes and mix materials for chunky sneaker designs.
2. Branded Sneaker Details - Brands can leverage their logos and motifs to create unique designs for footwear, attracting consumers who value self-expression through fashion.
3. Reflective Accents on Sneakers - Incorporating reflective materials in sneaker design can offer function and style, especially for outdoor and athletic activities.
Industry Implications
1. Fashion - Fashion companies can explore multi-tonal and branded sneaker designs to appeal to brand-conscious and fashion-forward consumers.
2. Athletic Footwear - Bringing reflective accents to athletic footwear can enhance safety and style for runners, cyclists, and other outdoor enthusiasts.
3. Customized Sneakers - Customized sneaker brands can offer unique designs featuring bold colors, mixed materials, and branded details to attract individualistic consumers who value personal expression in fashion.