When marketing products like teas, there are many benefits to establishing a brand identity which suggests tradition. Equally, there is a place for designs like that of Dilmah T packaging, which assumes a delectable freshness that's so appealing to the consumer.
With the assistance of Manic Design of Singapore, this particular company adopts a sleek and contemporary tin box to replace more ornate cardboard cartons. Each variety of over 40 different infusions is given its own label flushed with the unique color of the brew and a border of its loose leaf ingredients. Many of the hues are enhanced to create greater diversity in the look of each beverage, incorporating shades of deep purple and blue which are exceedingly rare. Dilmah T packaging also includes a pixelated label design that possibly suggests an assortment of flavors within.
Pixelated Loose Leaf Branding
Dilmah T Packaging Adopts a More Contemporary Image
Trend Themes
1. Sleek Packaging - Opportunity for companies to adopt modern and sleek product packaging designs that stand out from traditional designs.
2. Pixelated Design - Incorporation of pixelated designs in product packaging for a unique and contemporary look that suggests product diversity to consumers.
3. Color Diversity - Utilization of unique and rare colors in product packaging designs that enhance the overall look of the product and attract consumer attention.
Industry Implications
1. Tea Industry - Opportunity for tea industry companies to enhance their brand identity and attract consumers through modern and unique product packaging designs.
2. Beverage Industry - Possibility for beverage industry companies to adopt pixelated product packaging designs and diverse color schemes to differentiate their products.
3. Packaging Industry - Opportunity for packaging industry companies to offer modern and unique design options for their clients, catering to the growing trend of sleek and bold packaging.