Industrie Africa is the continent's very first digital showroom with a mission to support native designers and give them opportunities in the context of the global fashion community. It does this by setting up comprehensive profiles for emerging talent and making the content accessible to "media, buyers, customers, and other insiders."
The selection process of the digital showrooms follows a few guidelines that are specifically set up to assure Industrie Africa markets relevant and active contributors. These rules require profiled brands and designers to produce Ready-to-Wear, accessories, shoes or jewelry with a seasonal collection cycle. These businesses have to have at least one professionally photographed line and a regular stockist. In addition, brands that take part in the digital showroom must adhere to at least two sustainability standards — responsible, ethical, artisanal, recycled, charitable.
Fashionable African Digital Showrooms
Industrie Africa Empowers Creatives in the Quest for Success
Trend Themes
1. Digital Showrooms - The rise of digital showrooms allows designers to showcase their work to a global audience, bypassing the limitations of physical stores.
2. Supporting Native Designers - Empowering and supporting native designers helps to showcase their talent and creativity on a global scale, creating opportunities for success.
3. Sustainable Fashion - The demand for sustainable fashion drives the need for fashion brands to adhere to sustainability standards, providing opportunities for environmentally conscious design.
Industry Implications
1. Fashion - The fashion industry can leverage digital showrooms to discover and promote emerging fashion talent from around the world, expanding their reach and customer base.
2. Technology - The development of more advanced digital showroom platforms presents an opportunity for tech companies to innovate and provide tailored solutions for the fashion industry.
3. Sustainability - The rise of sustainable fashion drives the need for more sustainable materials and practices, creating opportunities for industries involved in eco-friendly manufacturing and production.